SaaS marketing that turns traffic into trials and demos
Savvyzo plans, builds and runs marketing for B2B SaaS companies with 10 to 200 staff: AI-ready SEO, Google and LinkedIn ads, conversion-focused websites and the automation that follows up every lead. You get one team, one plan and one monthly report in plain numbers.
Why SaaS growth stalls
Most SaaS teams we speak to have the same three problems. The website gets visitors but few of them book a demo or start a trial. The product does not appear when buyers search on Google, or when they ask ChatGPT and Google AI Overviews to recommend a tool. And paid campaigns are judged on clicks instead of pipeline, so budget keeps going to the wrong keywords.
We fix these in order. First the website, so the traffic you already have converts. Then search and AI visibility, so more of the right buyers find you. Then paid media, scaled only once the funnel can absorb it.
Four levers for B2B SaaS growth
AI-ready SEO and content
Rank for the searches buyers make before they choose a tool, and get cited in AI answers.
- Technical SEO and Core Web Vitals fixes
- Bottom-of-funnel pages: comparison, alternative and use-case pages
- Content written to answer questions in the first two sentences, with FAQ schema
- Authority building through relevant links
Google and LinkedIn ads
Paid campaigns measured on demos, trials and cost per qualified lead, not clicks.
- High-intent Google Search campaigns
- LinkedIn targeting by role, company size and industry
- Retargeting for trial users who have not converted
- Weekly bid, keyword and creative tuning
Conversion-focused websites
We build and rebuild SaaS websites and landing pages around one clear action.
- Homepage, pricing and demo-request pages
- Faster load times on mobile
- Proof placed where buyers hesitate
- Analytics and GA4 events on every key action
AI automation for your funnel
So no lead waits, and your team spends time on sales rather than admin.
- Instant lead routing to the right owner
- Automated follow-up emails for demos and trials
- CRM clean-up and lead scoring
- Monthly reporting built automatically
From audit to pipeline in three steps
Free audit in 24 hours
A 5-minute video and a 1-page report showing the three biggest leaks in your website, search and ads, and how to fix them.
A 90-day plan
One agreed target, such as more demo requests, with the work, owners and timeline to reach it.
Monthly results report
Leads, demos, trials and cost per lead every month, so you always know what the budget is doing.
Clear monthly plans
Month-to-month after the first 3 months. The audit is free.
AI-SEO and content
Technical SEO, buyer-intent pages and AI search visibility.
Performance ads
Google and LinkedIn campaigns, plus your ad spend.
Growth retainer
SEO, ads and automation run as one programme.
SaaS marketing questions
Do you only work with SaaS companies?
B2B SaaS and IT services companies are our focus, usually teams of 10 to 200 people selling to other businesses. That focus means we already know the buying journey, the metrics and the channels that work.
How soon will we see results?
Website and ads changes usually show movement within 2 to 4 weeks. SEO and AI search visibility build over 3 to 6 months.
What is AI search optimization?
Buyers now ask tools like ChatGPT and Google AI Overviews to recommend software. We structure your pages and content so those tools can understand and cite your product.
Can you build our SaaS website or product dashboard too?
Yes. Our team builds SaaS marketing websites and landing pages, and can work on web platforms and dashboards. Tell us what you need in the audit form.
Do we have to sign a long contract?
No. Plans start with 3 months so there is time to show results, then run month to month.
Find your three quickest SaaS growth wins
Share your website and we will send a free audit within 24 hours. No sales pressure.
Get my free 24-hour growth audit →